➨ An understanding of SEO, including creating keyword-rich content and how Google ranking works.
➨Learned how to market across channels and how to focus on the right channel for your content. We’ll cover LinkedIn, Twitter, Facebook, YouTube, Instagram, and Pinterest. (NB We focus on free marketing strategies.)
➨Learned to use hashtag software and identify relevant partner accounts.
➨Knowledge of social media schedulers and how to use them.
➨ An understanding of analytics and testing for results.