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The who, what, and why . . .


So many people have done everything right; they stayed in school, applied to the jobs, worked hard, skipped the avocado toast, and they’re still lost.

Broke. In debt. With degrees they can’t use and employers don’t want.

Roostervane is a rescue guide for a lost generation. We’ll share all you need to know about changing your life, building success in a world where your parents’ wisdom won’t work anymore. If you’re lost, it’s your self-guided path to reinvention.

roostervane academy

HEY, I’M CHRIS . . . long story short...

I spent 15 years in post-secondary, eventually completing a PhD in religious studies. And I felt like I couldn’t do anything with it.

I realized that our education system is failing us. First, it’s preparing us for a world that doesn’t exist anymore. And second, it’s not teaching us what we need to survive and thrive in the 21st century.

I eventually worked for a think tank, for the government, launched my own consulting company, and I still do some consulting with tech companies on SEO & content strategy.

But mostly… I’m a writer.

I created Roostervane to be the resource that I wish I’d had during my education, to help students build amazing careers with whatever degree they’ve got — even if, like me, yours feels like it might not fit anywhere.

It does. You can do great things, no matter where you’ve come from. This site will teach you how…

I’m excited to see where it takes you!

–Chris Cornthwaite

Want to work together?

meet the team...

Carolyne Cornthwaite

Branding & Operations

I am a graphic and brand identity designer and charged with all things creative at Roostervane.

I also have my own story of pivot and reinvention. I was educated and worked as a social worker for a number of years. I knew it wasn’t my passion so when I got the chance to jump into a creative field, I did and I never looked back.

I design logos, develop brands, and create commercial lettering art. If you want to work with me, you can find info on how to do that here (as well as a portfolio of my other projects)!

Happy to connect with you on social too!